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Frequently asked questions

Product​

How is GEO different from SEO? SEO optimizes a page's position in search results. GEO (Generative Engine Optimization) optimizes your brand's presence in AI answers — ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews don't show a list of links, just one answer in which your brand is either mentioned or not.

Which AI platforms do you monitor? Five: ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews. Checks query the model a consumer actually sees on each platform — see the glossary.

Why do results differ from day to day? AI models are non-deterministic — the same question can produce a slightly different answer. That's why the platform measures daily and shows the trend, not a single reading.

How do you know how many orders the AI channel brings? Through three independent levels of proof (pixel, customer declaration, probability model), reported separately — never summed. Details: Order attribution.

Account and data​

Where is the data stored? In the European Union (Germany). See Security and Subprocessors.

Does my data end up in AI models? Monitoring queries concern your brand, products and market — not personal data. Optional PII redaction is available. See Privacy.

Can I export my data? Yes, self-service: Data export (CSV / JSONL / XLSX), plus BigQuery sync in Enterprise.

How do I add team members? The Team & workspaces panel — see Team & settings. The user count depends on your package (Limits).

Costs and packages​

What makes up the cost of using the platform? The package subscription + AI usage (checks, content generation), visible live in the Cost Center with a monthly budget and estimates before every larger check.

How do the packages differ? Brand = brand visibility (for any company); Commerce and up = full e-commerce (products, order attribution, Brand Safety). Details: Limits.

Is there an API? Yes — a public REST API with an X-API-Key: API & integrations.

Didn't find your answer?​

Check troubleshooting or write to us — contact details are in the app's user menu.